1) Is your website mobile friendly?
-Google prefers sites that pass their mobile-friendly test, since it provides a better overall experience for their search engine users.
-Pause the video and google “Google Mobile-Friendly Tool”, or check the link in the description, or type out Http://google.com/webmasters/
-Run the test on your own website and see if you pass or fail the test.
2) Does your site load quickly?
-Google prefers sites that load quickly for the same reason as they prefer mobile friendly sites – user experience.
-Google sinks or swims on whether we like using them to search.
-Pause the video and go to https://developers.google.
-Like a traffic signal, Red is bad, Yellow is cautionary, and Green means all systems are go.
3) Are you listed in the top 100 local business directories?
Goole loves businesses that are listed in many of the top local business directories. The reasons are two-fold:
*First, a business that has taken the time to list themselves appears like a business that will be around for the long haul.
*Second, these directories can send traffic to your site, and Google looks at referral traffic when determining rankings.
-The top 30 Local Directories receive 150 MILLION visitors each month!
4) Are you set up on the MOST IMPORTANT Social Media Accounts?
-Google+, Facebook, Twitter, LinkedIn, and Youtube
-Google loves websites listed in these top social networks because
*First, these businesses appear to be more BRAND AWARE, and google loves Brands, and
*Second, These social platforms can again send traffic to your site.
-Plus, being listed on these sites makes your business much easier to be shared and recommended amongst your customers and their friends.
5) Are you aware of what your competition is doing online to rank?
– Knowing what your competition is doing, what they’re spending, what keywords they’re going after, and the effort that they are taking can generally be tracked with decent accuracy using online tools.
-SEMRush.com will give you great insights into your competition and it’s a great way to see what search terms are sending them customers.
-Head over to SEMRush now and compare your website to your competition. Analyze those businesses whose position you’d ‘like to be in, and notice who is crushing it in your marketplace.
6) Is your website optimized properly?
-Figure out the keywords (i.e., the words people search for) that you would like to show up for.
Head to Google and do a search for those keywords, and look at the page 1 results (the first 10)
*Blue Text = Title Tag, see how many of them have the keyword in the title tag
*Check your website, do you have it there?
There are a NUMBER of these “on-page SEO” factors that Google loves websites to have, the Title Tag is considered the most important. Read up on “Heading Tags”, “Meta Tags” and “Keyword Density” for additional help.
NOTE: just smearing keywords on your page is NOT enough, because Google is semantic (i.e., smart!) and views that as spam.
7) Is your Contact Information Easily Found?
-This is huge, especially from a CONVERSION stand-point.
-Is your phone number in a prominent position on the page? People don’t want to have to dig for it.
Make sure yourNumber is clearly visible, in a font size that is easy to read, a color that makes it stand out, and with click-to-call HTML coding to make sure that mobile users can just press the button to call you!
-Have a CONTACT US page with your company name, address, phone number, and links to your social profiles on G+, Facebook, etc.
8) VIDEO! Do you have a video embedded on your website
-First, Visitors WATCH Videos – that’s just a fact.
-Having a video keeps them on page longer
-Google uses length of time on page to work out how good your website is compared to others
-Having a demo of a product, a welcome message from the owner, or an explainer style video will keep people from “bouncing” quickly, which increases Google’s overall understanding of your relevance to their searchers.
YT, Vimeo, DailyMotion
9) Are you listed on free ad sites?
Craigslist, Backpage etc have lots of visitors searching for local service providers, so list your site there and take advantage of that free traffic!
-You can make money from direct contacts
-You get free referral traffic which Google loves!
10) Do you have an About Us page?
Introduce your business properly to your visitors with a well-written page (or video!) that builds rapport and converts them into a customer.
-Think about your page as speed-dating with your visitor – you have only a few moments to win them over.
11) Are you showing Testimonials on your website? How do you look compared to your competition in the search engines?
– 92% of consumers today read online reviews for local businesses
– 97% of the up-and-coming generation of 18-34-year-olds do, too. That’s essentially EVERYONE.
That’s how we all search for everything from a new pair of shoes to a new plumber or dentist.
Testimonials and/or reviews on your website will improve your business’s chance of making a sale, and keep visitors on your website for longer, as they read or watch them
12) Do other websites link to yours?
-This is REALLY important when it comes to SEO
-Web sites linking to yours is like a vote of confidence in your site, a digital thumbs-up
-Google likes websites with links because it generally means they’re “popular” and “relevant” to the searcher
-HOWEVER: not all links are equal, and more is not always better, especially if they’re built very artificially.
Sites like ahrefs.com can show you your link profile and that of your competitors, so you can see what they’ve been doing to get their site out there. Building the same kinds of links can help you “catch up”
*Mobile Friendly, Fast Loading, Listed in local directories, top networking sites, and optimized correctly, with embedded videos and testimonials, having a clear contact and about us page, and having great backlinks.
This is the bare minimum, but of course SEO can go much deeper, like having regularly posted, relevant content, high trust flow, low citation flow, high domain and page authority, being panda and penguin compliant, using schema mark-up, and more.
Now, add up 1 point for each of the above that you’ve got knocked out of the park. What’s your score? How many out of 12 did you just score?
If you’ve noticed that your website hasn’t made the grade, don’t worry.
We can help you fix any or all of these issues, unelss you want to do it yourself.
Ranking clients on the first page of Google using the methods listed above is tried and tested
if you would like some help, email me directly at [email protected]
Or visit us online at HundredsOfCustomers.com
WHY TRUST US?
We’re ranked on Page one for Kansas City SEO Agency, at one point holding over 3 spots on page one (before the last Google Algoithm change) which changed how the front page is displayed.
We have maintained a 5-star rating on Google, have and even have loads of testimonias from our COMPETITORS!
We stay up-to-date on all of the latest Google Altorithm changes (they averaged 1 a day late year!)
We are google parters.
We invest heavily in our own marketing and training to stay ahead of the curve, spending 10s of thousands of dollars just in reasearch.
And we guarantee page one to our clients.