For the last 20 years Google has dominated search. They make over 200 million dollars a day showing ads to people, and the only reason they can make that kind of money is because we implicitly trust them - so much so that we've actually put them into the Lexicon, hence you can go Google...
Imagine this scenario: Bob just realized he needs to declare bankruptcy. It's not a good predicament, but it's the only step forward he can see. So what does he do? He starts researching. He starts with Google, but he wants someone to walk him through the process, to talk him through it, so he does what...
NOTE: See the update below this article. The above message appeared on the Google Webmaster official blog. The whole internet went CRAZY a few months back when Google merely hinted that a secure https connection could play some role in ranking. Now Google is flat out saying that this other new change will have a significant impact on...
If you could rank for just ONE keyword / phrase, what would it be? Sure "Lawyer" would get you a lot of luke-wark traffic, but very little of that would convert. That could easily be kids typing in "what is a lawyer" or folks wondering "who played the attorney on CSI: Miami last week?"...
Every small business owner must get a grasp on the internet and the world of "SEO" (Search Engine Optimization), or risk being left behind. The sooner you start learning, the better. Of course, the SEO rabbit hole is deep, and hiring an SEO agency that knows what they're doing is often difficult and expensive. However,...
SEO, PPC, and Your Business In this short video, I want to talk about the alphabet soup that is SEO and PPC and which is right for you. Both have their plusses and minuses, and I'm simply going to go through and explain what some of them are. Let's start with SEO, or Search Engine...
There are two schools of thought when it comes to what form of internet marketing yields the biggest payoff. One focuses on the short term. One focuses on the long term. Both are wrong. Why Buy the Cow? The first says that Search Engine Optimization (SEO) is the way to go. Spends thousands of dollars...
Matt Cutts From Google Discusses Common Misconceptions About SEO And Google's Panda And Penguin Updates. The Gist: "Search Engine Optimizers" often confuse algorithm updates with data refreshes. Panda and Penguin LOST money for Google (in the short term), but they're happy to do it again and again if it improves the LONG term customer loyalty...
