December 16, 2019
New Product? Time to Start Marketing It!

It’s quite an accomplishment to launch a new product. There is a lot of work involved in designing, developing and launching this new idea. Of all the creative parts of the process, marketing is key for new products, and it just might be the most fun. This is the part where you get to come...

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February 28, 2018
8 SEO Rank-Boosting, Conversion-Inducing Copywriting Tips

If there was one thing that was going to guarantee whether your business survived and thrived or tanked, that one ultimate secret would be copywriting. Particularly copywriting from a search engine optimization (SEO) perspective, which will help fuel how many people find your article, How likely they are to share it, How likely they are...

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September 14, 2016
How to get the Adwords Keyword Planner Back!

You need to set up an account here: https://www.google.com/adwords/manager-accounts/ Here are the steps, for the most part. It's detailed in the above video. 1) Use a different email account 2) Select the option to Manage Other People's Accounts 4) Notice that I skipped point 3 5) Requestion permission from this new account to connect to...

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September 28, 2015
How To Write A Blog Post That Turns Readers Into Customers In 9 Easy Steps

In this short post, you will learn the essence of effective copy - how to write it and use it to get more customers. Begin With A Qualifying Statement. The first step is to begin with a qualifying statement that promises the reader what he is about to learn. You want to keep it short...

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May 6, 2015
What Keywords Should I Use In A PPC or SEO Campaign?

  If you could rank for just ONE keyword / phrase, what would it be?  Sure "Lawyer" would get you a lot of luke-wark traffic, but very little of that would convert.  That could easily be kids typing in "what is a lawyer" or folks wondering "who played the attorney on CSI: Miami last week?"...

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March 17, 2015
Talk Less. Say More.

Sometimes you just need to talk less.  Or write less. Do that, and you can communicate far more than you thought possible. Why?  Short attention spans. It's been said that as recently as the mid 80s, the average attention span was 20 minutes. Today it's less than 20 seconds (actually, around 8 seconds)... And perhaps...

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November 15, 2013
Email Marketing 101

Disclaimer: This post falls under "the one eye'd man is king in the land of the blind," for while I understand the overall importance of email marketing, we don't make good use of it (because we're too busy serving our clients and THEIR needs!).  But we're in the process of correcting that. Are you interested...

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June 10, 2013
PPC is to an Immediate Results what SEO is to a Long Term Investment

There are two schools of thought when it comes to what form of internet marketing yields the biggest payoff.  One focuses on the short term.  One focuses on the long term.  Both are wrong. Why Buy the Cow? The first says that Search Engine Optimization (SEO) is the way to go.  Spends thousands of dollars...

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