For the last 20 years Google has dominated search. They make over 200 million dollars a day showing ads to people, and the only reason they can make that kind of money is because we implicitly trust them -  so much so that we've actually put them into the Lexicon, hence you can go Google...

Another year, and another chance to improve the SEO that drives your website to the top of Google. But just how different will SEO be in the year 2018? Are there any major changes on the horizon that we should be looking out for? Should you just keep on doing what you're doing? Should you...

Google has come a long way since the beginning: And the general approach is the same - you want to be at the top, but how you get there is quite different these days than it use to be.  The Google Menagerie has trampled the search results multiple times, each time beating spam and less...

  If you could rank for just ONE keyword / phrase, what would it be?  Sure "Lawyer" would get you a lot of luke-wark traffic, but very little of that would convert.  That could easily be kids typing in "what is a lawyer" or folks wondering "who played the attorney on CSI: Miami last week?"...

TV is Still King of Media Consumption So there's an interesting piece over at Business Insider about how we engage with media, from whence the chart above is drawn. I find it fascinating that it is charting the average amount of minutes spent per interaction, per device. My takeaways: Your average full length TV feature is about...

SEO, PPC, and Your Business In this short video, I want to talk about the alphabet soup that is SEO and PPC and which is right for you. Both have their plusses and minuses, and I'm simply going to go through and explain what some of them are. Let's start with SEO, or Search Engine...

So, this last week I was injured in bed, having drawn or slid something in my back ... OOPS! However what turned up due to this visited show again the power of reputation marketing. Alas, it's not the initial time it's occurred, and could not be the last. I criticize my work, which has me...

"Help!  How do I improve my Google Local Listing?  Is there some trick of Google Local SEO that I can use?" It used to be that if you wanted your local business to be found, you had to get an expensive listing in the yellow pages, a cheesy (yet expensive) commercial on the TV or radio,...