Imagine this scenario: Bob just realized he needs to declare bankruptcy. It's not a good predicament, but it's the only step forward he can see. So what does he do? He starts researching. He starts with Google, but he wants someone to walk him through the process, to talk him through it, so he does what...

You need to set up an account here: https://www.google.com/adwords/manager-accounts/ Here are the steps, for the most part. It's detailed in the above video. 1) Use a different email account 2) Select the option to Manage Other People's Accounts 4) Notice that I skipped point 3 5) Requestion permission from this new account to connect to...

Just how much DOES SEO cost per month? So many of my clients wonder what SEO costs per month, what does it cost me, why is it so expensive, etc.  And every time I answer this question,  I have always wanted to pull out a cardboard sign to emphasize why SEO is expensive.  Why a...

Let's get one thing clear - advertising has changed radically over the last decade - there simply is no denying that fact.  And with change comes the inevitable rise of some upstarts who capitalize on a trend, and the unavoidable decline and fall of industry giants who are not too big to fail, but are...

  If you could rank for just ONE keyword / phrase, what would it be?  Sure "Lawyer" would get you a lot of luke-wark traffic, but very little of that would convert.  That could easily be kids typing in "what is a lawyer" or folks wondering "who played the attorney on CSI: Miami last week?"...

Sometimes you just need to talk less.  Or write less. Do that, and you can communicate far more than you thought possible. Why?  Short attention spans. It's been said that as recently as the mid 80s, the average attention span was 20 minutes. Today it's less than 20 seconds (actually, around 8 seconds)... And perhaps...

The Zero Moment of Truth It was almost exactly a year ago that Google began discussing a marketing strategy called the "ZMOT," or "Zero Moment Of Truth," which is essentially the moment when a customer is trying to figure out if they're going to buy a particular product or service, and they stop and research...

SEO, PPC, and Your Business In this short video, I want to talk about the alphabet soup that is SEO and PPC and which is right for you. Both have their plusses and minuses, and I'm simply going to go through and explain what some of them are. Let's start with SEO, or Search Engine...