A Tale Of Two (or Three) Links I just read a neat article about the 15 most attractive employers for business students over at Forbes.com.  Now I want to share it in social media. Here's the regular link: http://www.forbes.com/sites/kathryndill/2016/06/29/the-15-most-attractive-employers-for-business-students-in-2016/#2abc77bdbf97 But here's the better link to share. http://www.forbes.stfi.re/sites/kathryndill/2016/06/29/the-15-most-attractive-employers-for-business-students-in-2016/?sf=gelpvez#2abc77bdbf97 They're almost indistinguishable, but one has stfi.re tacked...

But, that F is for fast. F in this context isn't a grade on the quality of your content, rest easy.  No, F here describes a shape.  That's exactly how users review your precious content. In a couple of seconds, their eyes move at impressive speeds throughout your website's words in a pattern that's far...

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You know an idea's time has come when the main-stream media is talking about it. The Huffington Post just ran a piece about Mobile Text Message Marketing here. The key points are as follows: I) Mobile Marketing Allows for HYPER-Accurate Targeting SMS messaging is, first and foremost, permission based marketing, where people have asked you to contact...

The Zero Moment of Truth It was almost exactly a year ago that Google began discussing a marketing strategy called the "ZMOT," or "Zero Moment Of Truth," which is essentially the moment when a customer is trying to figure out if they're going to buy a particular product or service, and they stop and research...

I wanted to share a couple of quick thoughts on social media, and in particular why your social media sucks. Your business has a Facebook page, right? Maybe you had a MySpace page back when the dinosaurs of the internet roamed about. Perhaps you've looked at Pinterest as though it's the next big thing, a unique way...

SRLSY! Texting Isn't Just For Teens Anymore. Ah, the text message!  Who could have foreseen that texting, which was generally thought to be merely useful in the land of the pre-teens, would transform into something as useful and powerful as SMS (i.e., "Simple Message Service) marketing? In a very short time, SMS has shown itself...

Here's a question I've heard posed often:  "How do I break into that 'Groupon pie?'" What's a Groupon? Groupon is the industry leader in a litany of websites purporting to offer "deals" on local establishments.  Generically, these are "Deal Sites". As we are a Local Marketing company, we've had an intense interest in such "Deal...