September 17, 2012
The $17,000 Mistake: A Cautionary Tale
Justin West
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Larry was an attorney who made a simple mistake that cost him ,000, and he didn't even know it was a mistake. Like most attorneys, he made a fair amount of money, but he also had a lot of debt from law school and life (he was married with four kids).  Money came in, and...

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September 4, 2012
4 Reasons to Love Your Negative Online Reviews (And Then Fix Them!)
Justin West
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You do know that there are negative online reviews about you, right? (And they're killing your "Google Local SEO" score) Reputation management is all about being proactive.  I'm always amazed at how many business owners are completely oblivious to the fact that they already have reviews of their business online, even if they've never set up...

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August 24, 2012
Online Reputation: Even The Onion Gets It!
Justin West
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The following "article" is republished from TheOnion.com.  If you're not familiar with that site, it's a kind of  "Weekly World News" made-up-news humor site, though they often are stumbling onto some genuine truths with their farce.  Case in point regarding online reputation: COLUMBUS, OH—Unequipped with a smartphone or any other way to access a consensus...

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