Misconceptions about SEO

Matt Cutts From Google Discusses Common Misconceptions About SEO And Google's Panda And Penguin Updates.

The Gist:

"Search Engine Optimizers" often confuse algorithm updates with data refreshes.
Panda and Penguin LOST money for Google (in the short term), but they're happy to do it again and again if it improves the LONG term customer loyalty and trust.
Most SEOs still spend too much time and energy building links and thinking about search engines.
Developing a robust, multi-platform approach across the social media spectrum is crucial to lasting Search Engine Optimization now.

Basically, you can't hack the system. But you can build your way up organically.

What do I mean by "Hack the system?" Look at the image to the left. It's a screen-shot from a tool I use that shows me the number of citations/backlinks to a page.

See, before the Panda/Penguin updates, backlinks were how you showed your authority, and anyone who could generate a ton of links to their page won. More and more "black hat" (scammy and fake) methods of generating hundreds to thousands of back links rose up, and many took advantage.

Can you guess which Chiropractor in this page did? The one with 117 citations, or the one with just shy of a half a million...

Yeah. When you see it from this side, it sure looks fake, doesn't it.

It did to Google to, so they fixed it.

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