This Short Article is Dedicated to various Search Engine Optimization and Psychological Headline Writing Tips and Tricks That Can Drive 147% Or More Traffic.
"If you write it, they will read," may work for Kevin Costner, but most information on the internet is seldom if ever seen.
So, how can you inspire skimmers to click on your article?
Your headline is the most important tool for driving traffic to your content.
Over half of people only look at the headline before sharing an article.
Fewer than half ever read the articles.
What's more, a catchy headline is one of the most important ranking factors for SEO and also getting people to view your content.
There's a common copywriting truism that says: The purpose of the headline is to get people to read the first sentence. And the purpose of the first sentence is to get people to read the next sentence. And so on.
Obviously, they will never get to the bottom of your article with the end of your video if they never start, and so the headline is quite literally the most essential part
People CLEARLY value the headline.
So what do you do?
Here 5 SEO Headline Crafting Tips that practically force readers to check out your article or video.
If you want to rank on Page 1 of Google, you need to understand what kind of content is currently ranking on Page 1 for your search query.
This is important for multiple reasons. It can give you an idea of the type of content that people are looking for.
It can indicate these style in which the content tends to fare best. Is it mostly Listicles? Long-form content? Video?
They can also give you an idea as to what headlines work the best, because the title that appears in Google is a factor in whether an article appears on page 1.
Google cares about click-through rates and so things that appear on page one tend to be things that get good click-through.
And good click-through is an indicator of a good headline. So take notes.
Obviously quality content is important to maintain a good click-through rate to bounce rate ratio - but that's a lesson for later.
If you can make them Feel, you've got'em hooked.
Use emotional words that evoke: Happiness, Love, Fear, Anger, Disgust, or other strong emotions.
People don't tend to take action if they feel utterly indifferent.
News Flash: Numbers Aren't Letters.
Groundbreaking, I know.
But because of that basic fact, numbers are naturally eye catching. They are pattern interrupts.
Moreover, strangely specific numbers, and also numbers which end in an odd digit, like 1,487, fare better than simple, round, even numbers, like 1,000.
Answer a burning question that they have.
Give people a reason or even multiple reasons to click on your link and watch your video or read your article.
A simple format is X number of BLANKS to help you BLANK.
For example: 5 SEO and Psychological Headline Writing Tips and Tricks That Drive 147% More Traffic.
See what we did there!?
This can also help you focus on benefits rather than features, which is what many people focus on when it comes to descriptions of articles or product, Etc.
Everyone wants to rank for a phrase like "weight loss". But that's not going to happen overnight.
Literally BILLIONS of dollars are spent chasing such "short tail words" - but the reason is they get a massive amount of search traffic.
BUT there is a HUGE treasure trove of search phrases that you can rank for if you're just a bit more specific. These are generally referred to as long-tail phrases because they are much longer than the shorter phrases, like "weight loss."
Your Target Audience is more likely to click and engage with your information if it's more tailored to their target keyword search.
For instance, while fewer people look for "weight loss diet tips for post c-section mothers"
Nevertheless that exact topic probably gets searched for 20 plus times a day in some way
And those people are far more likely to click into an article or video that promises to solve their specific problem than mere generic content.
So it's easier to rank for, and easier to get click through - and they're more likely to trust you and buy what you have to offer!
Utilizing those five tips will boost your content marketing and improve your SEO titles, forcing you higher up in the search algorithms, and ultimately getting you more traffic, while making you a more effective content creator writing powerful headlines and blog post titles, while also promoting a better user experience without relying on keyword stuffing your primary keyword into the meta description and title tags, as well as other spammy old-school SEO techniques.
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