Most business owners think the problem is their website. They spend $10,000, $20,000, or even $50,000 on a sleek, high-end site with parallax scrolling, fancy animations, and professional photography. They sit back and wait for the phone to ring. And it doesn’t. Read moreMarketing for Personal Injury Attorneys: How to Combine Maps, Media, and Intent...

Most personal injury attorneys are fighting a war they’ve already lost before they even open their laptop. They think the problem is traffic. It isn’t. They think the problem is that their "SEO isn’t working." It usually is working: it’s just working too slowly for a business that needs to settle cases this quarter. Read...

Most local business owners look at the Google Map Pack like a slot machine. They think their competitor is "lucky." They think the algorithm is a mystery. They think if they just wait long enough, or maybe "post more on Facebook," their pin will magically move to the top. Read moreGoogle Maps Matters: Why Your...

Most law firm owners believe they have a traffic problem. They don't. They have a math problem. If you run a personal injury firm, a family law practice, or a criminal defense office, you’ve likely been told the same story by every agency you’ve ever interviewed. They talk about "impressions," "brand awareness," and "ranking for...

Most local business owners are living in 2015. They spend $10,000 on a beautiful, "responsive" website. They argue over the shade of blue on the "Contact Us" button. They hire photographers to take headshots of the whole team. And then they wonder why the phone isn't ringing. Here is the cold, hard truth that most...

Most personal injury lawyers don’t have a traffic problem. They have a math problem. If you are running a firm, you already know the "Old Way" of marketing. You hire an agency. They talk about "impressions" and "brand awareness." They build you a pretty website that looks like every other attorney's website in your city....

Most business owners don’t have a traffic problem. They have a math problem. They spend thousands on Google Ads, hire "expert" SEO agencies, and post to social media because someone told them they "should." They are guessing. And in high-ticket service industries, guessing is the fastest way to set fire to your profit margins. If...

Most business owners think they have a traffic problem. They don’t. They have a math problem. If you’re running a local service business: whether you’re a roofer, a personal injury attorney, or a med spa owner: you likely have a target revenue number in your head. Let's say you want to add $20,000 in new...