Whether you are a full-time social media manager or marketer, or whether you simply own your own brand, you need to be creating content on a regular basis, and sharing that content via social media so as to encourage traffic to come your way and influence people to view you as an expert. But if you want your audience to trust you as a reliable source of information you can't just be stating what you think all the time.
You need to find content that your readers will want to read and want to share, and to do that you must be able to integrate content curation into your brand Outreach strategy. Content curation is the process of finding articles, videos, GIFS, infographics, podcast, slide presentations, and more that your readers will want to see.
For many people when they want to find content that they wish to curate, they simply go to Google and do a search. The problem is, that's what everybody does, and like 90% of the people, you probably don't go past page one. If you want your audience engagement rates to Skyrocket, you need to consider incorporating these six must-have content curation Tools in your brand marketing efforts
I will be honest, I do not like emojis. They drive me nuts. I don't like using them in posts or statuses. But for some reason, I am very very comfortable communicating with a gif file. (Serious.io)
Smartnews is an app for Android and iPhone that quickly gives you access to the top news headlines by category from major Publishers including Reuters, TechCrunch, Huffington Post, and Time Magazine. Essentially it lets you skim through all of the best headlines to find the content that you want to find, and of course it's broken down by category. (smartnews.com)
Capsule FM Is absolutely fascinating, using artificial intelligence to create what is essentially a personalized podcast, which can I use to discover news and music from sources that you want to hear from, that you can then share with your audience. It quickly learns your preferences and then continues to surface new content very specific to what it is you want to see or hear. (Capsule.fm)
If you use Google Chrome regularly to surf the net, and let's be honest who doesn't, then you should add this browser Extension. It uses semantic text analysis to help you uncover relevant content and then find fresh bits of info that you can drip on your audience. (snarcapp.com)
I will admit that I'm not nearly as active on Reddit as I should be. Somehow I mostly missed that boat, but I do find it a very valuable tool to dig around and find share where they content. This service called feed worthy basically presents Reddit content in a visually striking manner, so it it's faster and simpler to find those nuggets of amazing content that your followers will enjoy. Just don't get sucked too far down the black hole that is Reddit or you might never share any content because you just blew 12 hours reading. (feedworthy.com)
INKL
In their own words, “inkl has developed a set of proprietary algorithms that craft the highest-quality news experience possible. They analyze how our partners rank and display issues and sort them for regional relevance based on your location - ensuring you receive the most important stories as they break.” The caveat is that this is a pay service but it can cost as little as $0.10 per article, or $15/month. (inkl.com)
Add these 6 tools to Your Arsenal and it will make finding and curate amazing content so much faster and easier.
