In an earlier post, I recommended having a sign (ideally held by a guy in a chicken suit) as a cheap way to draw attention to your business. Depending on the placement and the message, signs can be a huge waste of money or one of your most simple yet effective marketing tools.  They allow...

Comment Marketing: The FASTEST Way to Establish Respectability and Influence Online The concept of "comment marketing" is not that new: leave comments that get eyes back on you.  But the tactics have changed. The "web log", or "blog", as they've become lovingly know, has become the hallmark of the small-scale written world made possible by...

What is Your Business Worth? I love to haggle.  Maybe it's genetic inculturation (My father was Iranian Kurdish, and that is a haggling culture if ever there was one, I'm given to understand).  Maybe I'm just like the thrill of getting a good deal.  But whatever it is, haggling can be fun. But not when...

The ,000 Concern you HAVE TO understand: How much is one consumer really worth? Prior to you can start an ad campaign, you need to know exactly what your break-even point is, to find out if you'll acquire a substantial (or any kind of) return on your financial investment (Return Of Investment). This must be...

Mobile Media's Meteoric Multiplication Do you have a smart phone?  Probably.  Do you know someone who does?  Definitely. We live in the future, where computers more powerful than anything on the market even 10 years ago are now pocket-sized, and comparatively cheap.  They're changing everything: How we communicate How we share How we research How...

So, this last week I was injured in bed, having drawn or slid something in my back ... OOPS! However what turned up due to this visited show again the power of reputation marketing. Alas, it's not the initial time it's occurred, and could not be the last. I criticize my work, which has me...

This weeks Infographic Friday infographic features an interesting take on "online" and "offline" advertising. We're not responsible for this infographic, and I think it fails to take into account a few interesting things, like online reputation marketing, but it's still a great image. Thoughts? Anything else that they missed?

"Yeah, so my computer removed my net explorer icon, and it keeps warning me regarding a virus infection on my computer, and telling me to get this anti-virus suite ..." If I had a nickel for every time I've heard that ... I can probably get a pizza. Possibly not a super luxurious jumbo pizza,...