June 3, 2013
12 Facebook Mistakes That Make You Look Foolish

Sometimes its easy to spot a flaw in someone else that we're blind to in ourselves.  A wise man once said something about seeing the specks in other's eyes and not the planks in our own. And one of the places this is most true is in social media. You know that you're supposed to...

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May 27, 2013
Why Your Social Media Sucks

I wanted to share a couple of quick thoughts on social media, and in particular why your social media sucks. Your business has a Facebook page, right? Maybe you had a MySpace page back when the dinosaurs of the internet roamed about. Perhaps you've looked at Pinterest as though it's the next big thing, a unique way...

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May 21, 2013
Why Having An "Advertising Budget" Is Silly

Why having an advertising budget is silly. I wanted to just take a minute and address something that I often find both puzzling and frustrating. The concept of a marketing budget. Now, I understand wanting to limit the amount of money spent on any particular, non-revenue generating portion of the business.  Buying really nice chairs or...

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May 20, 2013
OMG! SMS Marketing - Why Text Message Marketing Is The New Big Thing

SRLSY! Texting Isn't Just For Teens Anymore. Ah, the text message!  Who could have foreseen that texting, which was generally thought to be merely useful in the land of the pre-teens, would transform into something as useful and powerful as SMS (i.e., "Simple Message Service) marketing? In a very short time, SMS has shown itself...

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April 26, 2013
InfoGraphic Friday: What Influences Purchase Decisions?

    Here's a great infographic by the folks over at BigCommerce (I love the Receipt theme!). Points of interest: More than half of all people research online now before a big purchase. 9 out of 10 people watch VIDEO on the tech they'll buy. They search for everything, from clothes and tech to groceries!...

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April 12, 2013
InfoGraphic Friday - The Marketing Calendar 2013

Short, sweet, and to the point.  The lovely folks at GetResponse, an email-marketing company, share the perennial calendar of marketing and advertising.  What buttons work best and when: this works for ALL forms of marketing, and is worth a share.  Get an idea of what topics trend well when.  This works pretty much every year,...

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March 22, 2013
The Daily Deal Site Divide

The following infographic illustrates what we've said again and again: businesses are feeling The Groupon Sting, and are slowly burning out on the use of deal sites as a viable marketing medium.  Of course, with the right preparation, you can get hundreds of new, repeat customers.   Click here to download our .pdf: 8 Deal...

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March 19, 2013
Press Release Marketing Works

Recently submitted on Newswire: Deal Site Marketing Agencies Help Lessen The Groupon-Sting Though many companies have successfully made offers on deal sites like Groupon and LivingSocial, others have not been so lucky. The owner of a local marketing agency, Hundreds Of Customers, LLC., shares a few tips on how to make the most of a...

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