Why having an advertising budget is silly. I wanted to just take a minute and address something that I often find both puzzling and frustrating. The concept of a marketing budget. Read moreHow Do I Get My Firm Featured in Major News Outlets Like Yahoo or Forbes?Now, I understand wanting to limit the amount of...

SRLSY! Texting Isn't Just For Teens Anymore. Ah, the text message!  Who could have foreseen that texting, which was generally thought to be merely useful in the land of the pre-teens, would transform into something as useful and powerful as SMS (i.e., "Simple Message Service) marketing? In a very short time, SMS has shown itself...

    Here's a great infographic by the folks over at BigCommerce (I love the Receipt theme!). Read moreInfoGraphic Friday - The Marketing Calendar 2013Points of interest: More than half of all people research online now before a big purchase. 9 out of 10 people watch VIDEO on the tech they'll buy. They search for...

Short, sweet, and to the point.  The lovely folks at GetResponse, an email-marketing company, share the perennial calendar of marketing and advertising.  What buttons work best and when: this works for ALL forms of marketing, and is worth a share.  Get an idea of what topics trend well when.  This works pretty much every year,...

The following infographic illustrates what we've said again and again: businesses are feeling The Groupon Sting, and are slowly burning out on the use of deal sites as a viable marketing medium.  Of course, with the right preparation, you can get hundreds of new, repeat customers.   Read moreInfoGraphic Friday: What Influences Purchase Decisions?Click here...

Recently submitted on Newswire: Deal Site Marketing Agencies Help Lessen The Groupon-Sting Though many companies have successfully made offers on deal sites like Groupon and LivingSocial, others have not been so lucky. The owner of a local marketing agency, Hundreds Of Customers, LLC., shares a few tips on how to make the most of a...

Huffington post ran a business Insider article that I absolutely loved.  LOVED.  Go read it.  Seriously.  Go.  Now. Here's the nutshell version, if you didn't click and read: What we're on the brink of is scale implosion. Everything gigantic in American life is about to get smaller or die. Everything that we do to support...

I recently got interviewed for an article that appeared on Newswire.net, about a term the concept of "the Groupon Sting," by which I mean of course that painful, business-crushing experience that many have had when dealing with a deal site. Now of course, this phenomenon isn't limited to Groupon, they're just the biggest, and thus...