Google purchased Zagat in September of last year (2011), and finally fully incorporated their ratings into their massively re-vamped Google+ Local listings in May of this year. Zagat uses a 0, 1, 2, or 3 point rating scale, which apparently throws a lot of people for a loop.  People seem to like either a 1...

So, you want more customers, and you're thinking about using insurance leads or business leads to get them?  Think again. One of the demographics I work with often is insurance agents/brokers.  Insurance is lucrative, of course, but only if you can find new customer.  Every agent would like to get to the point that they...

"Help!  How do I improve my Google Local Listing?  Is there some trick of Google Local SEO that I can use?" It used to be that if you wanted your local business to be found, you had to get an expensive listing in the yellow pages, a cheesy (yet expensive) commercial on the TV or radio,...