SRLSY! Texting Isn't Just For Teens Anymore. Ah, the text message!  Who could have foreseen that texting, which was generally thought to be merely useful in the land of the pre-teens, would transform into something as useful and powerful as SMS (i.e., "Simple Message Service) marketing? In a very short time, SMS has shown itself...

Short, sweet, and to the point.  The lovely folks at GetResponse, an email-marketing company, share the perennial calendar of marketing and advertising.  What buttons work best and when: this works for ALL forms of marketing, and is worth a share.  Get an idea of what topics trend well when.  This works pretty much every year,...

Blumenthals ran a piece last month chronicling the sometimes deceptive practices of sales reps at companies like Yelp, who in effect prey upon local, small business owners who don't know better, in order to lock them into bad deals that rival the Yellow Pages (read: 12 month contracts at hundreds of dollars per month). Says the...

Here's a question I've heard posed often:  "How do I break into that 'Groupon pie?'" What's a Groupon? Groupon is the industry leader in a litany of websites purporting to offer "deals" on local establishments.  Generically, these are "Deal Sites". As we are a Local Marketing company, we've had an intense interest in such "Deal...

Did you hear that there was a football game at the Beyonce concert last night? Did you watch the game for the game, or for the commercials? It turns out that almost as many people tune in to watch the Super Bowl as tune in to watch the commercials and half time show.  Over the...

Fact: A full page, black-and-white ad in the Wall Street Journal will set you back the cost of a house: $164,300!  $210,300 if you want it in color.  And that's not including the cost of designing the ad (and good copy-writing is both expensive and, generally, worth it) or other associated costs. Now, chances are,...