What is Your Business Worth? I love to haggle. Maybe it's genetic inculturation (My father was Iranian Kurdish, and that is a haggling culture if ever there was one, I'm given to understand). Maybe I'm just like the thrill of getting a good deal. But whatever it is, haggling can be fun. But not when...
The ,000 Concern you HAVE TO understand: How much is one consumer really worth? Prior to you can start an ad campaign, you need to know exactly what your break-even point is, to find out if you'll acquire a substantial (or any kind of) return on your financial investment (Return Of Investment). This must be...
Larry was an attorney who made a simple mistake that cost him ,000, and he didn't even know it was a mistake. Like most attorneys, he made a fair amount of money, but he also had a lot of debt from law school and life (he was married with four kids). Money came in, and...
You do know that there are negative online reviews about you, right? (And they're killing your "Google Local SEO" score) Reputation management is all about being proactive. I'm always amazed at how many business owners are completely oblivious to the fact that they already have reviews of their business online, even if they've never set up...
Backlinks: The Good, The Bad, and The Useful (Sometimes) This is a question I get asked a lot these days, and so I want to clear up some misconceptions regarding backlinks, and using them to get more customers to your website. If you want to get more customers to visit your website, you need great...
In a perfect world... ...You'd have an unlimited marketing budget, every dollar invested in marketing would yield a predictable ROI of 300% or more, and shortly, word of mouth would do it all for you as you become a viral sensation. Unfortunately, that's not the world in which most small businesses live, and probably not...
"Little White Lies" The 2012 Summer Olympics in London are in full swing. China and the US have traded the lead once or twice, with China presently ahead in Gold, Silver, and Overall medals as of writing this. This may change once or twice more before all is said and done. Who will come out on...
Google is a smart business. I have actually performed board with what they've been providing for a long, very long time. They are the embodiment of reasonable capitalism, and that's incredible! Their "informal slogan" has actually been for a long period of time, "Don't Be Evil." They firmly think that they could make the world...
