If there was one thing that was going to guarantee whether your business survived and thrived or tanked, that one ultimate secret would be copywriting. Particularly copywriting from a search engine optimization (SEO) perspective, which will help fuel how many people find your article, How likely they are to share it, How likely they are...

In this short post, you will learn the essence of effective copy - how to write it and use it to get more customers. Begin With A Qualifying Statement. The first step is to begin with a qualifying statement that promises the reader what he is about to learn. You want to keep it short...

  If you could rank for just ONE keyword / phrase, what would it be?  Sure "Lawyer" would get you a lot of luke-wark traffic, but very little of that would convert.  That could easily be kids typing in "what is a lawyer" or folks wondering "who played the attorney on CSI: Miami last week?"...

Every small business owner must get a grasp on the internet and the world of "SEO" (Search Engine Optimization), or risk being left behind. The sooner you start learning, the better. Of course, the SEO rabbit hole is deep, and hiring an SEO agency that knows what they're doing is often difficult and expensive. However,...

Sometimes you just need to talk less.  Or write less. Do that, and you can communicate far more than you thought possible. Why?  Short attention spans. It's been said that as recently as the mid 80s, the average attention span was 20 minutes. Today it's less than 20 seconds (actually, around 8 seconds)... And perhaps...

There are two schools of thought when it comes to what form of internet marketing yields the biggest payoff.  One focuses on the short term.  One focuses on the long term.  Both are wrong. Why Buy the Cow? The first says that Search Engine Optimization (SEO) is the way to go.  Spends thousands of dollars...

Sometimes its easy to spot a flaw in someone else that we're blind to in ourselves.  A wise man once said something about seeing the specks in other's eyes and not the planks in our own. And one of the places this is most true is in social media. You know that you're supposed to...

I wanted to share a couple of quick thoughts on social media, and in particular why your social media sucks. Your business has a Facebook page, right? Maybe you had a MySpace page back when the dinosaurs of the internet roamed about. Perhaps you've looked at Pinterest as though it's the next big thing, a unique way...