Your good name is the core of your business. If you have no online reputation, potential customers will find it hard to trust you, and to properly value your services. It goes without needing to be said (but I'll say it) that if you have a bad online reputation, they most certainly WON'T trust you....

I recently got interviewed for an article that appeared on Newswire.net, about a term the concept of "the Groupon Sting," by which I mean of course that painful, business-crushing experience that many have had when dealing with a deal site. Now of course, this phenomenon isn't limited to Groupon, they're just the biggest, and thus...

Here's a question I've heard posed often:  "How do I break into that 'Groupon pie?'" What's a Groupon? Groupon is the industry leader in a litany of websites purporting to offer "deals" on local establishments.  Generically, these are "Deal Sites". As we are a Local Marketing company, we've had an intense interest in such "Deal...

Question: "I'm working towards gaining Facebook fans as quickly and cheaply as possible?  Do you recommend offer a freebie like an iPad in order to gain them?" The short answer is: NO! The longer answer is no, because part of what drives the success of your Facebook page is natural fans who interact with your...

Do you know who this Guy is? He's Guy Fieri, of Food Network fame.  Guy has made his face famous by traveling the country and visitng all manner of "Diners, Drive-ins, and Dives" in search of good tasting (if not good for you) food.  He's become a beloved icon of the Food Network, seeming very...

Trade shows have changed little over the years; aside from a bit more glitz and glamour, they more or less look a lot like they did during the past 100 years. Tables set up with a speaker behind it, perhaps a PowerPoint presentation has replaced the old cardboard display but in general, it looks more...

Your track record issues; clearly. Yet did you understand simply how much? Aside from a referral from a good friend (and often more than a recommendation from a pal), people reputable on the internet evaluations. Generally, it's pretty simple to tell a fake evaluation from a real one, and genuine assessments can make or damage...

Google purchased Zagat in September of last year (2011), and finally fully incorporated their ratings into their massively re-vamped Google+ Local listings in May of this year. Zagat uses a 0, 1, 2, or 3 point rating scale, which apparently throws a lot of people for a loop.  People seem to like either a 1...