Your track record issues; clearly. Yet did you understand simply how much? Aside from a referral from a good friend (and often more than a recommendation from a pal), people reputable on the internet evaluations. Generally, it's pretty simple to tell a fake evaluation from a real one, and genuine assessments can make or damage...

Google purchased Zagat in September of last year (2011), and finally fully incorporated their ratings into their massively re-vamped Google+ Local listings in May of this year. Zagat uses a 0, 1, 2, or 3 point rating scale, which apparently throws a lot of people for a loop.  People seem to like either a 1...

Comment Marketing: The FASTEST Way to Establish Respectability and Influence Online The concept of "comment marketing" is not that new: leave comments that get eyes back on you.  But the tactics have changed. The "web log", or "blog", as they've become lovingly know, has become the hallmark of the small-scale written world made possible by...

So, this last week I was injured in bed, having drawn or slid something in my back ... OOPS! However what turned up due to this visited show again the power of reputation marketing. Alas, it's not the initial time it's occurred, and could not be the last. I criticize my work, which has me...

How to Attract Clients to Your Business So, you want to know how to attract clients to your business?  Here's how. 1) Your business has to be able to be FOUND. A long time ago, in a era known as "before about 5 years ago," when people needed a plumber, or a doctor, or a...

The ORS (Online Reputation System). The importance of handling negative online reviews is clear, but how do you know when they're posted. You need to set up a way to monitor your brand, an "online reputation system" which alerts you to when something pertinent about your business is said.  If it's something good, you get a pat...

You do know that there are negative online reviews about you, right? (And they're killing your "Google Local SEO" score) Reputation management is all about being proactive.  I'm always amazed at how many business owners are completely oblivious to the fact that they already have reviews of their business online, even if they've never set up...

Backlinks: The Good, The Bad, and The Useful (Sometimes) This is a question I get asked a lot these days, and so I want to clear up some misconceptions regarding backlinks, and using them to get more customers to your website. If you want to get more customers to visit your website, you need great...