In this short post, you will learn the essence of effective copy - how to write it and use it to get more customers. Begin With A Qualifying Statement. The first step is to begin with a qualifying statement that promises the reader what he is about to learn. You want to keep it short...

  If you could rank for just ONE keyword / phrase, what would it be?  Sure "Lawyer" would get you a lot of luke-wark traffic, but very little of that would convert.  That could easily be kids typing in "what is a lawyer" or folks wondering "who played the attorney on CSI: Miami last week?"...

Every small business owner must get a grasp on the internet and the world of "SEO" (Search Engine Optimization), or risk being left behind. The sooner you start learning, the better. Of course, the SEO rabbit hole is deep, and hiring an SEO agency that knows what they're doing is often difficult and expensive. However,...

Sometimes you just need to talk less.  Or write less. Do that, and you can communicate far more than you thought possible. Why?  Short attention spans. It's been said that as recently as the mid 80s, the average attention span was 20 minutes. Today it's less than 20 seconds (actually, around 8 seconds)... And perhaps...