In this short post, you will learn the essence of effective copy - how to write it and use it to get more customers. Begin With A Qualifying Statement. The first step is to begin with a qualifying statement that promises the reader what he is about to learn. You want to keep it short...

Google has come a long way since the beginning: And the general approach is the same - you want to be at the top, but how you get there is quite different these days than it use to be.  The Google Menagerie has trampled the search results multiple times, each time beating spam and less...