June 17, 2013
Local Business Alphabet Soup: SEO, PPC, and Your Advertising

SEO, PPC, and Your Business In this short video, I want to talk about the alphabet soup that is SEO and PPC and which is right for you. Both have their plusses and minuses, and I'm simply going to go through and explain what some of them are. Let's start with SEO, or Search Engine...

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May 27, 2013
Why Your Social Media Sucks

I wanted to share a couple of quick thoughts on social media, and in particular why your social media sucks. Read moreHow Do I Get My Firm Featured in Major News Outlets Like Yahoo or Forbes?Your business has a Facebook page, right? Maybe you had a MySpace page back when the dinosaurs of the internet roamed about....

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May 21, 2013
Why Having An "Advertising Budget" Is Silly

Why having an advertising budget is silly. I wanted to just take a minute and address something that I often find both puzzling and frustrating. The concept of a marketing budget. Read moreHow Do I Get My Firm Featured in Major News Outlets Like Yahoo or Forbes?Now, I understand wanting to limit the amount of...

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March 19, 2013
The Era of Small Business

Huffington post ran a business Insider article that I absolutely loved.  LOVED.  Go read it.  Seriously.  Go.  Now. Here's the nutshell version, if you didn't click and read: What we're on the brink of is scale implosion. Everything gigantic in American life is about to get smaller or die. Everything that we do to support...

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February 4, 2013
Dodge's Meta-Ad: God Made A Farmer

Did you hear that there was a football game at the Beyonce concert last night? Did you watch the game for the game, or for the commercials? It turns out that almost as many people tune in to watch the Super Bowl as tune in to watch the commercials and half time show.  Over the...

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