BIRMINGHAM, Ala.-- New and old Birmingham companies are taking different approaches to the finicky social media space. Marco Morosini, who's owned Silvertron Cafe for over a decade, uses social networks frequently and appreciates the ease and expansiveness of the platform versus standard marketing.
"I had no chance to determine exactly the number of customers saw my (print) advertisement," Morosini stated about marketing prior to the digital age. "That was the tricky part. You had to hope that you, Mr. X, came into the restaurant due to the fact that you saw the ad."
His biggest objective is to keep Silvertron Coffee shop's name out there without a lot of pressure or a hefty budget.
The seconds of attention a print ad manages scanning a magazine doesn't compare with the thousands of clients he exposes his brand to on social networks. He uses Facebook, Twitter and Instagram for"immediate "social media marketing of food, drinks and occasions.
Morosini isn't worried about how social networks algorithm modifications affect his results. He does just a little sophisticated preparation and doesn't have to achieve a particular following. His social networks presence has grown naturally as a result of constant posting of photos and status updates either by him or his other half Elan.
Amber Tolbert, co-owner of East 59 Vintage & & Cafe, said there was a lot of advanced social media marketing plans prior to opening their business in 2015. She said social networks is the "lifeline" of East 59, which has two places and sells merchandise as well as food.
Often when social networks platforms like Facebook reveal changes to their algorithm, services react by increasing their paid marketing and cutting back on complimentary posts on their pages. When a staff member notified Tolbert a new objective of Facebook was revealing less paid advertising to their prospective customers, "we went the other instructions."
"We didn't desire to pay more to reach more individuals," Tolbert stated. They downsized their Facebook advertisements and re-launched their Twitter earlier this year in an effort to increase their reach.
She said because of how they tailored their posts and altered direction, they have not seen modifications in reach. They create regular monthly social media marketing strategies using a physical calendar and have multiple individuals share posts.
"That's how we roll," she said. When fun things appear in the neighborhood, they make changes and are more spontaneous. This aligned with the owners' goal when they first opened" to connect more individuals to the community."
Post written by Williesha Morris. Morris is an independent contributor for WBRC.com.
http://wbrc.com/story/38261263/how-changes-in-social-media-affect-local-business
