ZMOT+2: The Zero Moment of Truth, Two Years Later...

The Zero Moment of Truth

It was almost exactly a year ago that Google began discussing a marketing strategy called the "ZMOT," or "Zero Moment Of Truth," which is essentially the moment when a customer is trying to figure out if they're going to buy a particular product or service, and they stop and research it.

You've seen it before, and probably done it: A person is in a store, looking at two similar items, and they stop, and whip out their smart phone and do research on the spot! They're looking for reviews, comparisons, and even prices. I've done it - heck, it's how I dodged the bullet on some non-non-stick cookware.

The point is...

Your Potential Customers Engage With You Before You Are Aware Of It

You've put a foot forward online, or someone else has for you. You need to control your presence online, or it could eventually bury you!

What are your thoughts about ZMOT? Sound off below!

zeromoment ; zmot

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