March 22, 2013
The Daily Deal Site Divide

The following infographic illustrates what we've said again and again: businesses are feeling The Groupon Sting, and are slowly burning out on the use of deal sites as a viable marketing medium.  Of course, with the right preparation, you can get hundreds of new, repeat customers.   Click here to download our .pdf: 8 Deal...

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March 18, 2013
Avoiding The Groupon Sting

I recently got interviewed for an article that appeared on Newswire.net, about a term the concept of "the Groupon Sting," by which I mean of course that painful, business-crushing experience that many have had when dealing with a deal site. Now of course, this phenomenon isn't limited to Groupon, they're just the biggest, and thus...

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March 4, 2013
Groupon's Firing of Founder Andrew Mason Shows Why Local Marketing Reps Are So Necessary!

It was the memo that went round the world.  Round kind of like the way the infamous Netflix email went round the world, but this one was kind of bitter-sweet. Andrew Mason, the co-founder of the largest Deal-Site, Groupon.com, was fired by his own company, and before leaving he fired off a missive of his own,...

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February 15, 2013
How Do I Successfully Advertise On Sites Like Groupon and LivingSocial?

Here's a question I've heard posed often:  "How do I break into that 'Groupon pie?'" What's a Groupon? Groupon is the industry leader in a litany of websites purporting to offer "deals" on local establishments.  Generically, these are "Deal Sites". As we are a Local Marketing company, we've had an intense interest in such "Deal...

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