I want to tell you a story. It's the story of an insurance agent attracting more customers after failing miserably (and expensively). The Setup The protagonist of our story we'll call Mark. (That's not his real name.) Mark worked as a loan processor for 20 years, working with car dealerships in Philadelphia. The money was...
Here's a great Whiteboard by Rand over at SEOMoz, which talks about building GENUINE links that link to your website, which can greatly push your website up in search engine results pages. Cliff notes version: Share. Share valueable stuff. Share without thinking about what you get out of it.
The yellow web pages was so preferred for so long because it was a searchable index which returned pertinent result in those who were already looking. An advertisement that took up just a couple of inches with a picture can cost $500 to $2,000 each month (!), and it was worth it, because your only...
I'm about to give you a copywriting technique that I seldom follow. Partially it's because there's a time and a place. Partially it's because--though striking and effective--it still feels jarring and uncomfortable to do. Read moreWhy Xound is the Must-Have Software for Crystal Clear Zoom ConversationsMaybe it's the years of writing formal papers in Philosophy...
Google purchased Zagat in September of last year (2011), and finally fully incorporated their ratings into their massively re-vamped Google+ Local listings in May of this year. Zagat uses a 0, 1, 2, or 3 point rating scale, which apparently throws a lot of people for a loop. People seem to like either a 1...
In an earlier post, I recommended having a sign (ideally held by a guy in a chicken suit) as a cheap way to draw attention to your business. Depending on the placement and the message, signs can be a huge waste of money or one of your most simple yet effective marketing tools. They allow...
Comment Marketing: The FASTEST Way to Establish Respectability and Influence Online The concept of "comment marketing" is not that new: leave comments that get eyes back on you. But the tactics have changed. The "web log", or "blog", as they've become lovingly know, has become the hallmark of the small-scale written world made possible by...
What is Your Business Worth? I love to haggle. Maybe it's genetic inculturation (My father was Iranian Kurdish, and that is a haggling culture if ever there was one, I'm given to understand). Maybe I'm just like the thrill of getting a good deal. But whatever it is, haggling can be fun. But not when...
