Facts about small businesses: Small businesses keep the money local -- significantly more revenue stays local, as opposed to non-local chains, franchises, and big box stores. For every $100 spent at a locally-owned business, roughly $68 stays in the local economy compared to only $43 if spent at a national chain. Small businesses build stronger...
Today's Infographic Friday will feature a look at just what large, international companies spend on advertising. Why? Because it's neat! (But what's even neater is what we can do for far less!)
A recent study of Google organic results yield some interesting finds. Tenth spot on page one outperforms the top result...sort of. It's no secret that where you rank on Google's search engine results page (SERP), and particularly where you rank on page one of the Google organic results can be the difference between having your web page...
Larry was an attorney who made a simple mistake that cost him ,000, and he didn't even know it was a mistake. Like most attorneys, he made a fair amount of money, but he also had a lot of debt from law school and life (he was married with four kids). Money came in, and...
We're going to start a new trend here: Every Friday is now INFOGRAPHIC FRIDAY! We'll share a different infographic related to the marketing and social media realm. If you like them, don't forget to share! Today's deals with the rise of social search on smart phones. Enjoy!
"Help! How do I improve my Google Local Listing? Is there some trick of Google Local SEO that I can use?" It used to be that if you wanted your local business to be found, you had to get an expensive listing in the yellow pages, a cheesy (yet expensive) commercial on the TV or radio,...
The ORS (Online Reputation System). The importance of handling negative online reviews is clear, but how do you know when they're posted. You need to set up a way to monitor your brand, an "online reputation system" which alerts you to when something pertinent about your business is said. If it's something good, you get a pat...
You do know that there are negative online reviews about you, right? (And they're killing your "Google Local SEO" score) Reputation management is all about being proactive. I'm always amazed at how many business owners are completely oblivious to the fact that they already have reviews of their business online, even if they've never set up...
