Disclaimer: This post falls under "the one eye'd man is king in the land of the blind," for while I understand the overall importance of email marketing, we don't make good use of it (because we're too busy serving our clients and THEIR needs!).  But we're in the process of correcting that. Are you interested...

There are two schools of thought when it comes to what form of internet marketing yields the biggest payoff.  One focuses on the short term.  One focuses on the long term.  Both are wrong. Why Buy the Cow? The first says that Search Engine Optimization (SEO) is the way to go.  Spends thousands of dollars...

Sometimes its easy to spot a flaw in someone else that we're blind to in ourselves.  A wise man once said something about seeing the specks in other's eyes and not the planks in our own. And one of the places this is most true is in social media. Read moreStay Ahead in 2025 with...

Short, sweet, and to the point.  The lovely folks at GetResponse, an email-marketing company, share the perennial calendar of marketing and advertising.  What buttons work best and when: this works for ALL forms of marketing, and is worth a share.  Get an idea of what topics trend well when.  This works pretty much every year,...

It was the memo that went round the world.  Round kind of like the way the infamous Netflix email went round the world, but this one was kind of bitter-sweet. Andrew Mason, the co-founder of the largest Deal-Site, Groupon.com, was fired by his own company, and before leaving he fired off a missive of his own,...

Blumenthals ran a piece last month chronicling the sometimes deceptive practices of sales reps at companies like Yelp, who in effect prey upon local, small business owners who don't know better, in order to lock them into bad deals that rival the Yellow Pages (read: 12 month contracts at hundreds of dollars per month). Says the...

I have a confession to make.  I am a local-social marketer, and I hate mobile apps. Hate. Like, despise. I think that 90+ percent of them are a complete and utter waste of time. Read moreStay Ahead in 2025 with These Top Web Design Software Tools And the above XKCD illustrates the core frustration. And...

Do you know who this Guy is? He's Guy Fieri, of Food Network fame.  Guy has made his face famous by traveling the country and visitng all manner of "Diners, Drive-ins, and Dives" in search of good tasting (if not good for you) food.  He's become a beloved icon of the Food Network, seeming very...