If you survived the June 2025 core update rollercoaster, navigated AI content landmines, and grumbled at search console glitches, you’re not alone—adaptability and a healthy dose of skepticism are the best tools we have. Stay nimble, keep testing, question everything, and maybe double-check your rankings with something other than Google’s own dashboards. Tomorrow’s SEO prize might look totally different—so enjoy the ride… or at least the memes.
TL;DR: SEO in 2025 isn't about tricking Google—it's about understanding real people, using AI as a tool (not a crutch), and future-proofing your skills so you can survive algorithm earthquakes. Master the basics, obsess over searcher intent, get creative with AI, and—whatever you do—don't put all your eggs in Google's basket.
In today’s hyper-competitive digital landscape, establishing your business' authority is essential for attracting more clients, building brand trust, and improving visibility in search engines. One of the most effective ways to build this authority is by securing media placements in trusted outlets like Yahoo, Forbes, Bloomberg, or other respected industry publications. But what does it...
For the last 20 years Google has dominated search. They make over 200 million dollars a day showing ads to people, and the only reason they can make that kind of money is because we implicitly trust them - so much so that we've actually put them into the Lexicon, hence you can go Google...
You need to set up an account here: https://www.google.com/adwords/manager-accounts/ Here are the steps, for the most part. It's detailed in the above video. 1) Use a different email account 2) Select the option to Manage Other People's Accounts 4) Notice that I skipped point 3 5) Requestion permission from this new account to connect to...
If you have ever engaged in an SEO campaign of some kind, at some point you probably raise your eyebrows skeptically looking at a ranking report that told you that you are supposed to be on page one, because every time you did a search for it, you found out that you were on page...
Here's a collection of the best SEO jokes that I am aware of. Email me if you know of a good one! (justin(at)hundredsofcustomers.com) 1.) Hiding the Evidence Explanation of the Joke: Quite simply, 90%+ of all search traffic stays on page 1 of Google. If you are a local business and you're not on page...
Your good name is the core of your business. If you have no online reputation, potential customers will find it hard to trust you, and to properly value your services. It goes without needing to be said (but I'll say it) that if you have a bad online reputation, they most certainly WON'T trust you....
